The most important factor in the success of your marketing campaign could very well be the database you choose!

Direct mail response rates are generally in direct proportion to the list you are mailing to. This makes paramount the quality of the demographic profile you used to generate the list.

As an example, a mortgage executive could send a refinance mailer to a list of apartment residents and get a zero response rate since they don’t actually own the house - of course! On the contrary, had the executive chosen to demographically profile the proper customer, he could have seen an extremely high rate of return by sending the same refinance mailer to those people whose adjustable rate mortgages have just adjusted 3 points higher than before. So, the same mailer would have vastly different results solely based on data.

Although that is certainly an easy example, many of the factors are much more subtle. Logan's team of experts will be there to guide you through the process of picking your best prospect, and will work with you to acquire the list necessary!