One of the questions I get asked often, is what type of avenues can we pursue?   Certainly, for each type of business, some marketing techniques will work, and others will absolutely not.   Nevertheless, I thought it would be helpful to outline some of the possible considerations.   This is a partial list at best, but hopefully a good start to your creative process!

1. Data Mining Techniques

a. Separating Demographic Profiles and marketing to them specifically

b. Purchase Types – What are they purchasing, and how frequently

c. Likely next purchases

d. Geographic analysis

2. Branding Strategies

a. Overall Look and Feel

b. Letterhead, Business Cards, etc.

c. Mobile Branding – Vehicles, Boats, etc.

3. Strategic Partnerships & Business Development Partnerships

4. Direct Mailing

a. Appended Data against other demographics

5. Web Marketing

a. Search Engine Optimization (SEO)

i. Keyword Marketing

ii. Adwords

b. Sales Websites

i. Multiple Sites when appropriate to track different concepts

ii. Web Prospect Forms should NOW go through this software to be tracked

c. Banner Advertising

i. Pay-Per-Click

ii. Pop ups

d. Free Classifieds, i.e. Craigslist

6. Email Marketing

a. Track Opens, Click-throughs and web results. We could supply code that would be built into the emails to track.

7. Viral Marketing

8. Telemarketing

9. Survey w/ Marketing

10. Print Advertising

a. Newspaper

i. Block Ads

ii. Classifieds

b. Targeted Trade Magazines, or Magazines w/ specific demographic

c. Shogun Marketing in Mass Marketed Print Ads

d. Insert Programs

11. Billboard

12. Sponsorships

13. Television

a. Advertising

b. Infomercials

14. Radio

a. Advertising

b. Customized Programming, Self Produced

15. Personal Communication Marketing – B-Day, Tracked Information

16. Referral

17. Cross Selling Strategy

18. Test Marketing & Focus Groups

19. Market Research

20. Advertising Specialties

21. Customer Loyalty Programs – i.e. Frequent Flyer programs

22. Trade Shows

23. Direct Sales Techniques

24. Rebate Programs