Times have changed. When a potential customer wants more information about you, they will often start at your website. Your website needs to de designed to project an image with a perception you want, and with a call to action that makes sense for your business.
It is obvious to most that your marketing and advertising programs should be designed to increase your market share. Did you know that in today's marketplace, Internet Advertising can help you dramatically increase share at a low cost of acquisition per client?
Marketing and Advertising starts with a strong branding model. With proper initial branding, even in the worst case scenario, potential customers will get the message!
What defines marketing success? Certainly getting new prospects is a key start. However, it is in the long term numbers where real success can be determined. Only when your cost of acquisitions are truly in-line will you know what is working and what is not! Know Your Numbers!
Marketing decisions must be based on analytics - period. Since the best laid plans can result in less than satisfactory response rates, a proper plan requires proper analysis.
In the end, marketing & advertising is always about the numbers.
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© 2008 Bruce Michael. All rights reserved.